Logo Design Love, written by designer David Airey, has plenty of inspiration and explanations of the why and how behind successful logo designs. A great place to start is looking at famous logos or other businesses in your industry for examples of good logo design. The next step is finding creative inspiration. The company animates it when you open the website, creating a memorable and delightful moment for visitors. What feelings and impressions do you want to evoke in your audience? What is your brand personality or identity? Are you fun or serious? Hip or heritage? Techy or artisanal? Accessible or luxurious? Do you want to be seen as trustworthy, aspirational, silly, comforting, or futuristic?Ĭaleco found a beautifully clever inspiration from its logo by abstracting its brand name and condensing the letters into an abstract shape. Your logo could represent your brand name literally - for example Apple’s is an apple - or it could play with hidden meanings like the negative space arrow in the FedEx logo.įind words to guide your logo design process. To get started on your logo design, look at your brand identity, company name, or industry. How to find inspiration for your logo design Follow these logo design tips, and build your logo step by step. A good logo is font, color, shape, and form. If you want to know how to design a custom logo, it helps to break the graphic design of a logo down into pieces. They should visually represent what you do, what you stand for, and who you are. They need to be unique and distinct enough to be recognizable but also simple enough that they can be used anywhere in a business’s designs at any size needed. In many ways they are the face of the brand, giving customers a strong visual identity to build an emotional attachment with. If you select this option and try removing the white color, then only the area around the donut will disappear but the inside of the donut will remain opaque.Logos are an important part of brands’ identities. For example, if you have a PNG of a donut on white background, then the white color will be both inside and outside of the donut. Additionally, we have added an option "Match Outer Pixels Only", which lets you remove only those areas that are in contact with the outer edges of the image. This way, you don't have to know the name or code of the transparent color and you can make the PNG transparent by simply clicking on the color in the PNG. For example, if you click a green pixel, then all greenish pixels will be made transparent. Also, you can interactively click on the input PNG to instantly remove any color and its tones. By increasing the smoothness radius, you can remove more pixels from the edges and make PNG clearer. This option makes the pixels on the border between transparency and opacity semi-transparent. If you remove the color and the edges of the image still have a pixel or two of the old color, you can refine the edges and smooth them by enabling the "Smooth Edges" checkbox. For example, if the color that you're removing is red, then it will also remove cherry-red, rose-red, wine-red, and similar shades of red. By default, 30% similar color tones are matched but you can change it as you see fit. To match similar color tones, enter the similarity percentage in the settings. This online browser program replaces any solid color and its close color tones in a Portable Network Graphics (PNG) photo or picture with transparent pixels.
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